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The USP of the Corporate Anthropologist

Monday, January 6, 2020, I read an interview in Bloovi with colleague corporate anthropologist, Jiske Kramer. Sound fragments immediately come back from my study period: “hmm what are you studying? “What’s that, what’s in it for you? Why do your parents pay for your study? You can’t make money with that, can you? ” “Is that useful?”

And they were partly right… it was not easy to look for a job, especially with little work experience in a crisis period, a while ago. What it was: a very educational experience, which makes me look at the world differently and from which I still reap the benefits every day, certainly within this transforming society.

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Impact van de (Corona) crisis op mens, cultuur en bedrijfscultuur

Corona, crisis, verandering, besmettingen en doden, constante aangepaste grafieken en goede raad… Een globale crisis, zoals corona, heeft een serieuze invloed op de mensen, op de culturen en op organisatieculturen. Zoals iedereen neem ik informatie op, verwerk ik deze en maak mijn eigen beeld en bedenkingen… Als antropologe is observeren en het conceptualiseren hiervan een aangeleerd automatisme, toch kan ik het niet laten om af te sluiten met een stukje persoonlijke droom.

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Challenges for learntech designers and users.

Learntech is a tech application, that supports learning. We all learn. You can be a kid or an adult, employed or unemployed you can learn at school or home, you can learn in a group or alone… It doesn’t matter, learning or personal development are everywhere and can take place at any time. Which are the challenges for learntech designers and users? 

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Automation, scalable learning, free time and the role of institutional education

scalable learning leanring becomes place and time independent

We are living in a time of digital transformation, which influences all aspects of society. Jobs will disappear, will change and new jobs will be defined. In person, I’m thankful that engineers and other techies develop innovative tools to make our lives more easy. I see an evolution from “have to work” to “choose to work or create”. This gives us, as human beings, the possibility to strengthen our talents and competences. We get the benefit of self-development and creation.

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TRANSFORMATION: THE NEED FOR AN OPEN MINDSET

#innovation #transformation #openminded #culture #corporate venturing

Still too often corporates don’t recognize the speed and need for innovation. Often they are convinced that they still have a lot of time. The society transforms. What consequences will this have on the daily lives? We Europeans – certainly Belgians – are risk-averse (Geert Hofstede “ Geert Hofstede “Allemaal andersdenkenden – omgaan met cultuurverschillen“) and often also have a paternalistic image towards others.

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Intelligence is born between noses

Knowledge can be collected, hoarded. Intelligence is selective. Both can be trained. In the digital society, intelligence gains importance from knowledge every day. Knowledge, data is worth gold and traded. Without context (s), without intelligence, they are worth nothing.

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ENTER IOT INTO REALITY

Internet of things ( IOT) is a system that allows devices to communicate directly with each other without human intervention. A key feature of the Internet of Things is that each device must be uniquely identifiable or addressable. 

Your devices talk to each other, not to plot against you like in a science fiction movie, but rather to help you out. Efficiency can be gained when devices communicate their status without human intervention

IOT will be everywhere in your life and will be a game changer. New experiences business models are born.

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Cijfers, data: het nieuwe goud?

data algoritme AI machine learning Ethiek

Big data worden vaak omschreven met de vier v’s: volume, velocity, variety en veracity. Met andere woorden: veel, snel, gevarieerd en betrouwbaar.

Maar big data-algoritmes worden steeds meer gebruikt: verzekeraars gebruiken algoritmes om jouw premie te berekenen. Via data algoritme laat booking.com je sneller een hotelkamer laat boeken.

Netflix heeft het over zijn  personalisatie-mechanismes die het aanbod ‘perfect’ op jouw smaak afstelt. Dat is begrijpelijk: hoe meer je vertrouwt op de keuze die Netflix voor je maakt, des te kleiner de kans dat je zelf op zoek gaat naar iets anders en erachter komt dat het Netflix-aanbod vrij beperkt is.

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